Privacy Policy

1. About this Privacy Policy

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, contact us, use our forms, tools or services, or otherwise interact with Business Marketing Agency.

Our website is businessmarketingagency.com.au .

Business Marketing Agency is based in Berwick, Victoria, Australia.

Where applicable, we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

2. What Personal Information We May Collect

The personal information we collect depends on how you interact with us. This may include:

• your name
• business name
• email address
• telephone number
• website address
• location
• enquiry details
• appointment information
• information submitted through forms
• marketing preferences
• communications with us
• information necessary to provide our services

If you become a client, we may also collect billing information, project information, business information, account access details you choose to provide, advertising account information and other information reasonably required to deliver the agreed services.

We may also collect technical information such as your IP address, browser type, device type, operating system, referring website, pages viewed, approximate location and website usage data.

3. How We Collect Personal Information

We may collect personal information directly from you when you complete a form, contact us by phone, email, SMS or social media, book an appointment, request an assessment, download a resource, use one of our website tools, purchase or enquire about a service, become a client, participate in a survey or communicate with our team.

We may also receive information from third-party platforms you have authorised us to work with, such as Google, Meta, Shopify, GoHighLevel, analytics services, advertising platforms, CRM systems and other business software.

Where reasonable and lawful, we may also collect publicly available business information for business development, research or marketing purposes.

4. Information Collected Through Our Website Tools

BMA provides online tools and resources including website checks, Google visibility checks, Shopify growth scans and other marketing assessments.

When you use these tools, we may process information including the website URL you provide, publicly available website information, search visibility information, technical website information and other data required to produce the requested result.

If you provide your contact details to receive a report or follow-up, we may associate those details with the results of the assessment.

5. How We Use Personal Information

We may use personal information to:

• respond to enquiries
• provide quotes and proposals
• deliver our services
• manage client accounts
• communicate about projects
• provide requested reports and resources
• arrange appointments
• operate our CRM systems
• improve our website and services
• analyse website performance
• provide customer support
• process payments
• maintain business records
• prevent misuse or fraud
• comply with legal obligations

Where permitted by law and where appropriate consent has been obtained, we may also use contact information to send information about BMA services, resources, offers, events, educational content or other marketing communications.

You may opt out of marketing communications at any time.

6. Email, SMS and Marketing Communications

If you consent to receive marketing communications from us, we may contact you by email, SMS or other electronic channels.

Our commercial electronic communications are intended to comply with the Spam Act 2003 (Cth).

Marketing communications will identify the sender and provide a way to unsubscribe.

You can withdraw your consent or unsubscribe at any time using the unsubscribe option provided in the communication or by contacting us.

Transactional, service-related or administrative communications may still be sent where they are necessary to provide a requested service or manage an existing business relationship.

7. Cookies, Analytics and Tracking Technologies

Our website may use cookies, pixels, tags and similar technologies.

These may help us operate the website, remember preferences, understand how visitors use the site, measure marketing performance, improve user experience and deliver or measure advertising.

We may use services provided by third parties such as Google, Meta and other analytics, advertising or marketing technology providers.

You can control or disable cookies through your browser settings. Doing so may affect some website functionality.

8. Third-Party Platforms and Service Providers

We use third-party systems to operate our business and provide services.

These may include website hosting providers, CRM platforms, cloud storage providers, payment processors, analytics providers, email and SMS providers, advertising platforms, AI services, appointment systems, automation platforms and other software providers.

We may disclose personal information to these providers where reasonably necessary for them to provide services to us or on our behalf.

Some providers may process or store information outside Australia.

9. Overseas Disclosure

Some technology providers used by BMA operate infrastructure, support services or data centres outside Australia.

As a result, personal information may sometimes be processed or stored in countries including the United States, Canada, the United Kingdom, countries within the European Union, India or other locations used by our service providers.

The countries involved may change depending on the technology providers we use.

10. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

Measures may include access controls, password protection, secure platforms, encryption where available, restricted administrative access and appropriate internal procedures.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to provide services, maintain appropriate business records, resolve disputes and meet legal, accounting or regulatory obligations.

When information is no longer reasonably required, we may delete, destroy or de-identify it where appropriate.

12. Access and Correction

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

We may need to verify your identity before responding to a request.

In some circumstances, access may be limited where permitted by law.

13. Privacy Complaints

If you have a question or concern about how we handle your personal information, please contact us first so we can investigate the matter.

We will aim to respond within a reasonable time.

If you are not satisfied with our response and the Privacy Act applies to the matter, you may be able to contact the Office of the Australian Information Commissioner.

14. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content or security of websites operated by third parties. You should review their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal obligations.

The current version will be published on this website with the updated date shown at the top.