Privacy Policy

Last Updated Date: 24th December 2024

Introduction Business Marketing Agency (referred to as “we,” “our,” or “us”) is committed to protecting your privacy in accordance with the Australian Privacy Act 1988 (Cth) (“Privacy Act”) and other relevant laws. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you engage with our services, visit our website, or use our online Business App.

By using our services, you consent to the collection and use of your information in accordance with this Privacy Policy. If you do not agree to this policy, please do not use our services.

1. Information We Collect We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, and business details.

• Sensitive Information: Financial details or other sensitive data provided to us are handled securely with encryption and other appropriate safeguards. Name, email address, phone number, and business details.

• Account Information: Login credentials for accessing our online Business App.

• Transactional Information: Details of services purchased, including payment information.

• Marketing Preferences: Information about your preferences for receiving marketing communications.

• Website Usage Data: IP address, browser type, access times, and referring website addresses collected via cookies and similar technologies.

• Other Information: Any additional information you provide to us through forms, surveys, or interactions.

2. How We Collect Information We collect personal information in several ways, including:

• Directly from you when you sign up for our services, contact us, or use our online Business App.

• Automatically through cookies, web beacons, and similar technologies when you visit our website.

• From third-party sources, including publicly available information or partners with whom we collaborate.

3. Use of Information

• To provide and manage our services, including account setup and support.

• To communicate with you regarding our services, offers, or updates.

• To process payments and manage billing.

• To improve our services and tailor user experiences.

• To comply with legal obligations and resolve disputes.

• For marketing purposes, where consent has been provided.

• For managing and utilizing Google and Facebook products, which may require admin access. Clients are encouraged to create an admin account with limited or full access. If the client is unable to do so, they must provide us with their admin credentials to create the account. Upon completion, we recommend clients change their admin password for added security. We use the information collected for the following purposes:

• To provide and manage our services, including account setup and support.

• To communicate with you regarding our services, offers, or updates.

• To process payments and manage billing.

• To improve our services and tailor user experiences.

• To comply with legal obligations and resolve disputes.

• For marketing purposes, where consent has been provided.

4. Disclosure of Information We may disclose your personal information to:

• Service Providers: Third parties who assist us with delivering our services (e.g., payment processors, IT support).

• Legal Authorities: Where required by law or in response to valid legal processes.

• Business Partners: With your consent, for marketing or collaborative purposes.

• Affiliates: Companies related to us for operational purposes.

We ensure that all third parties adhere to strict confidentiality obligations and comply with applicable privacy laws.

5. Data Storage and Security

We store your personal information securely and take reasonable steps to protect it from misuse, interference, loss, unauthorized access, modification, or disclosure. This includes:

• Using secure servers and encryption technologies.

• Restricting access to personal information to authorized personnel.

• Regularly reviewing and updating security measures.

• Ensuring secure handling and storage of client credentials required for third-party platform integrations (e.g., Google and Facebook). We store your personal information securely and take reasonable steps to protect it from misuse, interference, loss, unauthorized access, modification, or disclosure. This includes:

• Using secure servers and encryption technologies.

• Restricting access to personal information to authorized personnel.

• Regularly reviewing and updating security measures.

6. International Data Transfers As we operate globally, your information may be transferred and stored outside Australia. We ensure that any such transfer complies with the Australian Privacy Principles (APPs) and that your data remains protected.

7. Your Rights Under Australian privacy laws, you have the right to:

• Access your personal information held by us.

• Request corrections to any inaccurate or incomplete information.

• Withdraw your consent for marketing communications at any time.

• Complain if you believe your privacy has been breached.

To exercise these rights, please contact us at the details provided below.

8. Cookies and Tracking Technologies We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and deliver targeted advertisements. You can manage your cookie preferences through your browser settings.

9. Updates to this Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on our website with the effective date.

10. Contact Us If you have any questions or concerns about this Privacy Policy or how your personal information is handled, please contact us:

• Email: [email protected]

• Phone: (03) 8564 8563

• Address: Level-2, 66 Victor Crescent, Narre Warren VIC 3805

We are committed to addressing your concerns promptly and transparently.

11. Complaints If you believe we have breached the Privacy Act or your rights under Australian privacy laws, you may lodge a complaint with us using the contact details above. We will investigate your complaint and provide a response within a reasonable timeframe. If you are not satisfied with our response, you can escalate your complaint to the Office of the Australian Information Commissioner (OAIC).

Office of the Australian Information Commissioner (OAIC):

• Website: https://www.oaic.gov.au

• Phone: 1300 363 992

This Privacy Policy is designed to ensure transparency and compliance with Australian privacy laws, providing you with confidence in our commitment to safeguarding your personal information.